As a business owner, you must make the most of your limited marketing budget. While the expression “content is king” still rings true, the kind of content proving most effective at reaching most consumers is transforming.
Current studies have revealed that an average of 33.7% of people spend between four and 10 hours a week watching videos online, with another 27.2% stating that they spend more than 10 hours a week watching online videos. These numbers have soared quite a bit, especially due to the pandemic. 68% of consumers say that the pandemic has impacted the amount of video content they watch online, with 96% reporting that their total time has, indeed, increased.
So, what does this suggest for your small business? With 93% of marketing professionals saying that video is an integral part of their strategy, and 87% of them stating that it gives them a positive ROI – video marketing is the perfect way to reach a large audience quickly, and it’s become a critical piece of any small business marketing strategy.
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